Kawaii Fashion: The Latest Craze For Back-To-School

Whether its animal, baby, or heart prints this style is trés loveable...

By Rebekah Sager
Posted August 6, 2013

FashionIn a scant few days, many girls will be scrambling for their new back-to-school wardrobes. Out with the old and in with the new! No one wants to replace the whole closet, but we’ve discovered a new look close to the heart of every young girl that has everyone shopping.

This latest fashion craze of all things adorable started in Japan, but “kawaii”, has now officially hit stores in the US. Equaling charming kittens in leather jackets, polka-dot pinafores, and pastel-colored cartoon tights, this new trend can be easily worn in the form of a sweet floral skirt or charming shorts, or frilly long sleeve top.

This style of all things “cute”, describes the sweet physical features of things like babies, small animals, and indeed anything that evokes feelings of love, nurture, and protection--nothing better for making new friends come this school year than a darling heart accessory, or peace-print maxi dress.

The concept behind this loveable new style, which generously borrows from Western cartoon characters like Snoopy and the Teletubbies, is an important part of Japanese culture and fashion. 

Japanese designer Mana Ito is a 23-year-old illustrator and graphic designer, and at the forefront of this very popular style. “I want to make a cute world,” says Mana Ito, or Machicoas she’s known on Twitter.

Increasingly, teens and tweens not only want clothes that scream “kawaii” style, they want to embody the “kawaii” culture, too. Adorning themselves with elaborate eye-catching clothing and intricately detailed accessories, transforming themselves into pink, fluffy, and frilly Hello Kitties.

Paired with an edgy shoe, or denim jacket, this precious look can take you from morning classes to evening study breaks. Love!
















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